A sponsor is a company with a booth in the event. You create it in the Create sponsor drawer under Sponsors > Sponsors and change it later with Edit Details. The same drawer holds the booth's appearance, details, section names and the organizer-only booth controls. An App preview pane next to the drawer shows the booth as the app shows it.
Before you start
You need to be an organization admin or an event admin. Sponsor admins edit their own booth from Booths; they see only Appearance (without Category), Booth details and Tab Customization.
The sponsors feature must be on. If Sponsors shows "Sponsors feature is not active", select Activate.
Create at least one category under Sponsors > Categories first. The Sponsors tab is disabled until a category exists. See Manage sponsor categories.
Some form sections depend on event settings: Meet-at-booth (Sponsors > Settings > Booth), Location (Sponsors > Settings > Advanced > Location for sponsors), Matchmaking (Sponsors > Settings > Advanced > Matchmaking for sponsors) and Custom fields (Custom content > Custom Fields).
Where to find it
Create: Sponsors > Sponsors > Add new in the admin panel. In an event without sponsors the page shows Create first sponsor instead.
Edit: Sponsors > Sponsors > [sponsor] > Edit Details.
Create a sponsor
Open Sponsors > Sponsors.
Select Add new. The Create sponsor drawer opens.
Under Appearance, enter the Company name and choose a Category. To create a category here, select New category.
Optional: enter a Subtitle, select Upload logo, and change the CTA text. The Cover Image field appears only when the chosen category has the size Large.
Under Booth details, choose an Industry and enter the Website, Facebook, Linkedin, X handle, Instagram handle and Description.
Under Tab Customization, rename or reorder the booth sections if needed. See Rename booth sections and the CTA button.
Under Booth Control, turn the switches on or off. See the Settings section for what each one does.
Fill in Sponsored Session Data, Networking Rules, Location, Matchmaking and Custom fields if they apply.
Select Create. Brella shows "Sponsor created successfully".
Create stays disabled until Company name and Category are filled in. Cancel closes the drawer without saving.
Preview the booth
The App preview pane opens on the left of the Create sponsor and Update sponsor drawers. It shows the booth in a phone frame and updates as you type, before you save.
Sponsor page: the booth page. The carousel or cover image, logo, details and description show as attendees see them. Representatives, products, downloads and sessions show as placeholders with their counts, in the order set under Tab Customization, followed by a placeholder for links.
Sponsor card: the sponsor's card on the sponsors page, with the CTA text.
Creating a sponsor also creates a schedule location named "<Company name> Booth", used for meet-at-booth meetings. Brella runs automatic representative linking right after the sponsor is created. See Link representatives to a booth.
Edit a sponsor
Open Sponsors > Sponsors.
Select the sponsor's name, or View in its Actions column. The sponsor page opens with the tabs Overview, Representatives, Products, Downloads, Engagement, Traffic Analytics, Scans and Sessions.
Select Edit Details. The Update sponsor drawer opens with the same sections as Create sponsor.
Change the fields and select Update. Brella shows "Sponsor updated successfully".
Update stays disabled until you change something. Changing the Company name also renames the sponsor's booth location to "<new name> Booth".
Edit Virtual Booth, next to Edit Details, opens the carousel slides and sidebar links. See Set up the booth carousel and Add links to a booth. Products and downloads have their own tabs on the sponsor page.
To find a sponsor in a long list, type in Search by name or choose a category in the list that defaults to All categories. The table shows Size, Name, Category, Meetings, Reps and Scans for each sponsor, 10 rows per page by default. For a sponsor with a meeting cap, Meetings reads "accepted / cap".
Settings
The banner at the top of the drawer reads "Settings marked Admin only are hidden from sponsor admins". Sections and fields tagged Admin Only are visible to organizers only.
Appearance
Field | What it does | Limits |
Company name | Name of the sponsor on the sponsors page and the booth | Required: "Company name is required!" |
Category (Admin Only) | The category the sponsor is listed in. The list shows each category with its size, for example "Gold (large)" | Required: "Please select category!" |
Subtitle | Line under the name, for example a booth number | Up to 75 characters |
Logo | Shown on the sponsor card and the booth. "Recommended ratio 1:1 (200x200px)", "JPEG and PNG formats are preferred". The upload opens a square cropper | Image file, up to 5 MB |
Cover Image | Wide image on the sponsor card and the booth. "Recommended ratio 3:1 (1200x400px)". Shown only for a category of size Large | Image file, up to 5 MB |
CTA text | Text of the button on the sponsor card. "Customize Visit booth text." | Required, up to 30 characters, default "Visit booth" |
Booth details
Field | What it does | Limits |
Industry | Shown under the company name on the booth. The list is alphabetical; the first option "—" means none | One choice from the list |
Website, Facebook, Linkedin | Link buttons on the booth | Web addresses. Website must start with |
X handle, Instagram handle | Link buttons on the booth | The handle, for example |
Description | Text of the booth's Details section. Supports a heading, bold, italic, underline, strikethrough, lists, links, images and emoji | — |
Booth Control (Admin Only)
Switch | What it does | Default |
Traffic analytics | "When enabled, sponsor admins can view traffic analytics of their booth." The sponsor admin's Traffic Analytics tab is disabled while this is off | Off |
Automatic linking | "When enabled, representatives are linked to their booth automatically based on the 'Company' field." Turning it on shows Linking method | |
Lead scanning | "When enabled, sponsor representatives can scan and save their leads." Representatives can scan only when Lead scanning is also on for the event under Networking > Settings | Off |
Enable chat | Adds a chat to the booth that attendees can open | Off |
Meet-at-booth | "If enabled this sponsor booth can be used for networking meetings." Shown only when Meet-at-booth is on for the event and not off for the category |
Other Admin Only sections
Sponsored Session Data > Show leads: lets the sponsor admin see who reserved a seat for or bookmarked the sponsor's sessions on the booth's Sessions tab. See Review who engaged with a sponsor's sessions.
Networking Rules > Limit accepted meetings: caps the accepted meetings of the sponsor's representatives. Turning it on shows Maximum accepted meetings and Edit info message text. See Limit a sponsor's accepted meetings.
Location > Country and State / city / other: shown when Location for sponsors is on. Attendees can filter sponsors by location. State / city / other needs a Country.
Matchmaking > Tags: shown when Matchmaking for sponsors is on. Select Edit to choose tags. See Add matchmaking tags and locations to sponsors.
Custom fields: one field per sponsor custom field defined under Custom content > Custom Fields. Hidden when there are none.
What attendees see
On the sponsors page (or the name you gave it), the sponsor appears as a card in its category with the logo, name, subtitle and the CTA text button. Cards in a Large category also show the cover image.
The booth shows the category, company name, industry, location (when Location for sponsors is on), subtitle, the website and social link buttons, then the sections in the order set under Tab Customization.
Limits
Company name and Category are required; CTA text is required and up to 30 characters; Subtitle up to 75 characters.
Logo and cover image: 5 MB each.
Sponsor admins can't change the Category or anything tagged Admin Only.
A sponsor belongs to one category. To move it, change Category in Edit Details or use Change category on selected rows. See Manage sponsor categories.
Troubleshooting
The Sponsors tab is disabled
The event has no category yet. Open Sponsors > Categories and select Add new.
Cover Image is not in the form
The chosen category is not Large. Change the category's Size under Sponsors > Categories, or pick a Large category.
Meet-at-booth is not in Booth Control
Meet-at-booth is off under Sponsors > Settings > Booth, or the sponsor's category is switched off in the Meet-at-booth column of Sponsors > Categories. Virtual events have no Meet-at-booth setting.
"is not a valid URL"
The Website address must start with http:// or https:// and contain a domain, for example https://brella.io.