Stream, session and sponsor booth traffic exports share one file format: an interactions file with one row per recorded view or viewing period, and a visitors file with one row per attendee. Brella emails the files as a zip.
Before you start
You need to be an organization admin or an event admin. Sponsor admins can export their own booth when Traffic analytics is on for it.
Only signed-in attendees in the mobile app and the web app are recorded. Widgets on your website are not.
What is recorded differs per source:
Streams: each time an attendee opens the stream, and the time the stream player is open.
Sessions: Watch now clicks, one per visit to the session page, and in the web app the time the session's stream plays in the app.
Booths: each booth open, each carousel slide view, and the time a slide is on screen.
Where to find it
Export | Where | Files |
One stream | Content > Streams > Analytics, choose the stream and time frame, select Export (.csv) | interactions, visitors |
All streams | Content > Streams > Settings > Export stream traffic data > Export .zip | interactions, visitors and overview per stream |
One session | Content > Schedule > Timeslots > Edit > Traffic analytics > Export (.csv) | session-interactions, session-visitors |
All sessions | Content > Schedule > Settings > Data export > Session traffic data > Export .zip | session-interactions and session-visitors per session |
One booth | Sponsors > Sponsors, open the sponsor, Traffic Analytics > Export Data (.csv) | interactions, visitors |
All booths | Sponsors > Settings > Import & Export > Export all sponsor data > Export .zip | interactions and visitors per sponsor, plus 5 other files; see Export all sponsor data |
The admin panel confirms each request with "Your export will be delivered by email shortly.", "Your CSV export will be delivered by email shortly." or "Sent to your email".
The emails and zip files
Export | Email subject | Zip and files |
One stream | "<event name> - Stream Report - from <start> to <end>", with the time frame you chose |
|
All streams | "<event name> - Stream Report" |
|
One session | "<event name> - session report" |
|
All sessions | "<event name> - session report" |
|
One booth | "Brella admin report" |
|
Names are shortened and written in lowercase with hyphens. For the overview file, see Analyze stream traffic in 15-minute intervals.
The interactions file
One row per recorded entry: a view (an open or click) or a viewing period. Rows are sorted by start_time.
Column | What it contains |
| The item type, the item's ID and the attendee's ID, for example |
| From the attendee's profile. A removed account shows |
| The attendee's ticket type list. |
| The stream title, the session title, |
| The stream address, the session's stream link, the slide's address, or empty for a booth open. |
|
|
| Time of the view, or start of the viewing period, in the event's time zone. |
| End of the viewing period. Empty for views and for periods still running at export time. |
| Length of the viewing period in seconds. |
|
|
A viewing period can include a brief return gap if the attendee has not started another tracked viewing. Recorded time does not prove uninterrupted attention.
The visitors file
Streams and sessions: one row per attendee, longest total time first.
Column | What it contains |
| As in the interactions file. |
| The stream or session title. |
| Number of opens or clicks. For sessions, the number of Watch now clicks. |
| Total viewing time in seconds. For sessions, only viewing in the web app counts. |
Booths: one row per attendee, with the same person columns and total_time_spent_in_booth_seconds: the attendee's viewing time across the booth page and all its slides. Booth and slide view counts are in the interactions file only.
Example: one person, several rows
These fictional stream examples show only the relevant columns. The interactions file can contain several rows for one person:
id,interaction,duration_seconds
StreamLink-12-3456,view,0
StreamLink-12-3456,time_spent,180
StreamLink-12-3456,view,0
StreamLink-12-3456,time_spent,120
For the same person and stream, the visitors file summarizes the activity:
id,view_count,duration_seconds
StreamLink-12-3456,2,300
There is 1 visitor, 2 opens, and 300 seconds of recorded viewing. Divide 300 by 60 to get 5 minutes. The 4 interaction rows do not mean 4 people.
Use the visitors file to count people for that item. Use interaction rows to understand opens and viewing periods. Do not add the totals from both files.
For sessions, mobile Watch now clicks can raise view_count without adding watch time. The link opens outside Brella; session watch time comes from the web app.
Streams: time frame
The per-stream export covers the time frame set in Select time frame on the Analytics tab. The interactions file lists entries that start in the time frame. The visitors file counts entries that overlap it. The all-streams export has no time frame.
Limits
Session watch time comes from the web app only, while the session's stream plays in the app. The mobile app opens the link outside Brella and records only the Watch now click.
Viewing on the stream provider's own page or in another tool is not recorded.
Troubleshooting
"Traffic analytics not found. Traffic analytics is available only for sessions that have a stream URL."
You selected Export .zip under Session traffic data, but no content slot has a Stream/Video Url.
The zip has an empty file for a stream
Nobody has watched that stream. The all-streams export includes every stream of the event, hidden ones included.
A visitor is in the visitors file but has no rows in the interactions file
For a stream, the interactions file lists only entries that start in the time frame. The visitors file also counts viewing periods that started earlier and continued into the time frame. Widen Select time frame on the Analytics tab and export again.