Each sponsor's page in the admin panel shows how the booth and its representatives did: visits, meeting requests, chats, scans and sponsored sessions.
Before you start
You need to be an organization admin or an event admin to see every tab.
Sponsor admins see the same page for their own booth under Booths, with some tabs closed until you allow them.
Where to find it
Sponsors > Sponsors in the admin panel, then select the sponsor's name. The page opens on Overview.
Tabs with analytics
Tab | What it shows |
Overview | Summary cards and charts for the booth. |
Representatives | One row per representative with their meeting and open chat counts. |
Engagement | Meeting and open chat totals for the booth, and every meeting of its representatives. |
Traffic Analytics | Who opened the booth and which carousel slides they viewed. See Read a sponsor's booth traffic analytics. |
Scans | Leads the representatives scanned, and attendees who scanned them. See Review a sponsor's lead scans and set up scan questions. |
Sessions | Attendees who RSVP'd to or bookmarked the sponsor's sessions. See Review who engaged with a sponsor's sessions. |
Overview
The four cards:
Card | What it means |
Total unique visitors | How many different attendees spent time on the booth page. |
Outbound meeting requests | Meeting requests the representatives sent. The label says Below recommended under 10 and Above recommended from 10. |
Meeting acceptance rate | Accepted meetings as a share of all meeting requests. Its tooltip says: "The data is from one week before the event starts to one week after the event ends." The label says Below average under 28%, Average from 28% to 35%, and Above average over 35%. |
Total time spent in booth | Total time attendees spent on the booth page. |
Under the cards:
Most active visitors: up to 20 of the booth's visitors, most active first, without the booth's own representatives. Columns: Name, Title, Company, Intents & Interests, Identity, Total time spent and Meetings with representatives. View all visitors opens Traffic Analytics.
Meeting request activity: a chart of Outbound and Inbound meeting requests. It also counts meetings by status: Accepted, Pending, Rescheduled, Cancelled, Declined (chat left open) and Declined (chat closed).
Chat activity: a chart of Outbound and Inbound chat messages. It also shows Total chat messages, Open chat request, Answered, Converted to meetings and Pending.
Overall performance: Booth visits, Total meeting requests and Total accepted meeting requests.
Booth visits activity: Total visits and Unique visits per day. By default, the chart shows the 7 days before and the 7 days after today. Pick other dates in the card's date picker.
Representatives
The Representatives card has one row per representative with:
Joined the event and Added as a Representative.
Meeting counts: accepted, pending inbound, pending outbound, cancelled, declined with chat open, declined with chat closed, and total outbound.
Open chat counts: answered, pending and converted to meetings, each inbound and outbound.
Total messages: chat messages sent in both open chats and meetings.
Export (.csv) downloads the table in your browser.
Engagement
Meetings and open chat summary: each meeting and open chat count for the whole booth, as Total, Inbound and Outbound. The card also has the booth's Meet-at-booth switch when meet-at-booth is available.
Who met who: one row per meeting, with Representative, Attendee, Email, Company, Title, Operates in, Date, Status, Location, Point, Direction and Messages.
Each card has Export (.csv), which downloads the data in your browser.
What sponsor admins see
Tab | Sponsor admins |
Overview | Always. Most active visitors only when Traffic analytics is on for the booth. |
Representatives, Engagement | Always. |
Traffic Analytics | Disabled until you turn on Traffic analytics in Edit Details > Booth Control. |
Scans | Hidden when the event doesn't use lead scanning. Disabled until you turn on Lead scanning in Edit Details > Booth Control. |
Sessions | Hidden when the sponsor has no sessions. Disabled until you turn on Show leads in Edit Details > Sponsored Session Data. |
Export data for all sponsors
Open Sponsors > Settings.
In Import & Export, under Export all sponsor data, select Export .zip.
Brella emails you a zip with a folder per sponsor. Each folder has the booth visitors and interactions, the meetings, the meetings summary, the meetings per representative, and the outbound and inbound scans. See Sponsors & booths traffic report.
Limits
Representatives and Engagement exports download in your browser. Traffic Analytics, Scans, Sessions and Export all sponsor data exports arrive by email.
The tabs show one sponsor at a time. To compare sponsors, use Export all sponsor data.