The Traffic Analytics tab of a sponsor shows who opened the booth in the app, which carousel slides they viewed, and for how long.
Before you start
You need to be an organization admin or an event admin. Sponsor admins can open the tab only when Traffic analytics is on for their booth.
Slide data needs carousel slides. Add them with Edit Virtual Booth in Sponsor deck (carousel).
Where to find it
Sponsors > Sponsors, select the sponsor's name, then open the Traffic Analytics tab.
On the sponsor's Overview tab, View all visitors under Most active visitors opens the same tab. The button shows when the booth has visitors.
What Brella records
For signed-in attendees in the mobile app and the web app:
A booth visit each time the attendee opens the booth page.
Time spent on the booth page.
A slide view when a slide shows. The first slide counts when the booth opens. Other slides count when the attendee moves to them.
Viewing time for the slide on screen, for both slide types: Image (upload) and Embed web page / video / stream (URL). Time runs while the slide is the current slide of the open booth page.
If the attendee comes back to the same slide within 2 minutes and has started no other tracked viewing since the earlier one, Brella continues the earlier time entry.
Brella does not record:
Side panel integrations, representatives, products, downloads and sessions on the booth.
Visitors of the sponsor widget on your website.
Read the visitors table
The Visitors card shows the number of attendees and one row for each.
Column | What it means |
Name | The attendee. "Deleted user" if the account no longer exists. |
Job Title, Company | From the attendee's profile. |
Total Time Spent in Booth | Time the attendee spent on the booth page. It is never lower than Total Content View Time. |
Total Content View Time | Total viewing time across all slides. |
Total Content View Count | Booth visits plus slide views. |
Rows are ordered by time, then by count, highest first.
The tab shows 20 visitors per page. Change the page size at the bottom of the table.
See each slide and time entry
Expand a visitor to see one row per slide the attendee viewed, most viewed first.
Column | What it means |
Content Type |
|
Content Title | The slide title. |
Url | The embedded address or the image address. |
Content View Time | Time this slide was on the attendee's screen. |
Content View Count | How many times the attendee viewed this slide. |
Expand a slide to see each time entry with Start Time, End Time and Duration, in the event's time zone. End Time is empty while the slide is still on screen.
Booth visits are counted in Total Content View Count but have no row of their own.
Export the data
Select Export Data (.csv). The message "Your CSV export will be delivered by email shortly." confirms the request. Brella emails you a zip with 2 files:
<sponsor>-interactions.csv: one row per booth visit, slide view or time entry. Booth visits haveBoothincontent_titleandtype.<sponsor>-visitors.csv: one row per attendee, with total time intotal_time_spent_in_booth_seconds.
See Sponsors & booths traffic report for all columns and the export for all sponsors.
Let sponsor admins see their traffic analytics
Traffic analytics is off for new sponsors.
Open the sponsor and select Edit Details.
In Booth Control, turn on Traffic analytics. Its hint says "When enabled, sponsor admins can view traffic analytics of their booth."
Select Update.
Booth Control has the Admin Only tag, so sponsor admins don't see it. You can also set it on import with the Enable Traffic Analytics column of the sponsor template (yes, x, enabled, checked or true turns it on).
When the switch is off, the Traffic Analytics tab is disabled for sponsor admins. Its tooltip says "To see your booth's traffic analytics, reach out to the event organizer." The Most active visitors card on their Overview tab is hidden too.
Limits
Only the booth page and its carousel slides are recorded.
Only signed-in attendees in the mobile app and the web app are recorded.
Data appears per booth. The same link used in another booth, a stream or a session is counted separately there.
Troubleshooting
The tab has no visitors
No attendee has opened the booth in the app yet.
A sponsor admin can't open the Traffic Analytics tab
Traffic analytics is off for that booth. Turn it on in Edit Details > Booth Control.